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New drop — Calm DuneLyocell · Sustainable fashion · India
Made from responsibly sourced lyocell. Breathable, soft, and built for quiet moments. Released in small drops - never mass-produced.
Why lyocell
Lyocell is made from responsibly harvested wood pulp in a closed-loop process — nearly all water and solvents are recycled. The result is a fabric that's softer than cotton, cooler than linen, and kinder to the planet.
Read the full storyDerived from FSC-certified wood pulp. Processed without harsh chemicals.
Water and solvents are reused at every stage, reducing waste to near-zero.
We never overproduce. Each piece is made intentionally, in limited quantity.
"Ordered the Olive Trail half-sleeve. The fabric is unlike anything I've worn before — so light, yet substantial. Already eyeing the full sleeve."
Arjun M. · Mumbai"Ordered the Olive Trail half-sleeve. The fabric is unlike anything I've worn before — so light, yet substantial. Already eyeing the full sleeve."
Arjun M. · Mumbai"Bought it hesitantly at ₹3,000. After the first wear I understood why. Will absolutely buy again when the next drop lands."
Priya K. · Bangalore"The calm dune print is so thoughtfully designed. Nothing loud, nothing trendy. Just a beautiful shirt that'll last years."
Rahul S. · Delhi"Ordered the Olive Trail half-sleeve. The fabric is unlike anything I've worn before — so light, yet substantial. Already eyeing the full sleeve."
Arjun M. · Mumbai"Bought it hesitantly at ₹3,000. After the first wear I understood why. Will absolutely buy again when the next drop lands."
Priya K. · Bangalore"The calm dune print is so thoughtfully designed. Nothing loud, nothing trendy. Just a beautiful shirt that'll last years."
Rahul S. · Delhi
